Beijing now boasts the largest LED screen in Asia. The recently unveiled 'skyscreen' stretches 250m above the pedestrian walkway at a newly opened shopping mall in the central business district.

One can sip coffee and watch the various crafty videos on show. And surprisingly, there is no advertising, at least as yet. As of now, the only 'advertising' on the skyscreen are the propaganda videos promoting the heroism of the Chinese communist ideal.