When everything is going hight-tech, why not the Olympic torch?The Beijing Organizing Committee for the Olympiad Games of XXIX (BOCOG) in the presence of the International Olympic Committee, unveiled the Lenovo-Designed Olympic Torch for the 2008 Olympic Games in Beijing. Lenovo's design, the "Cloud of Promise," was chosen over 300 competitor themes and will be carried by torchbearers around the world in the Olympic Torch Relay preceding the Beijing 2008 Olympic Games. Lenovo is also the TOP (worldwide) Sponsor of the Beijing 2008 Olympic Games.
Since its inception in 1936, the Olympic torch has come to represent the history and culture of its host country and city. Lenovo's unique approach for the Beijing 2008 Olympic Torch incorporates a sleek and modern design with historical Chinese symbolism. The primary theme of the torch’s artwork is clouds, which are intimately associated with Chinese culture, and are often represented in works of Chinese architecture, drawing and painting, furniture and story-telling.
Design of the Torch
The torch, fashioned from a polished aluminum-magnesium alloy, measures 720 millimeters x 50 mm x 40 mm (28.35 inches x 1.97 in x 1.56 in) and is exceptionally lightweight at about 1,000 grams (2.21 pounds).
Additional features of the torch design include:
- Primary coloring of deep red and bright silver, a fusion of traditional Chinese art and contemporary design, blending symbols of Chinese culture, philosophy and art;
- A handle designed not only for comfort, but to emulate the unique sensation of one hand holding another thanks to a coating of rubber-based paint; and
- An embossed pattern of clouds, which represent the ever-developing Chinese culture.
Lenovo's award-winning design team spent more than 10 months on the design of the torch. Altogether, more than 30 Lenovo design specialists were involved in the torch project including the core team of 10. The team was truly multinational, including designers from Germany, Singapore, US, Japan, New Zealand, Italy and China. The experience and specialties of the designers were equally diverse, and included majors in graphic design, chemistry, engineering, materials, anthropology, art and history. For months the teams engaged in intensive brainstorming, including game playing and creativity exercises, to help them look at the torch design from many different perspectives.
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