Russia may be known for its bitter, long winters but what many people don't know is that its summer can be scorching. That's something wealthy Muscovites don't want to deal with. To cater to their whims is the availability of summer snow, the latest luxury fad. The really lucky ones, however, are the snow-making machine producers who are making hay, sorry snow, while the sun shines. So far, at least half a dozen people have spent over US$250,000 on the latest must-have: a private snow room.