Toys have started going to church, or so it seems. Wal-Mart is set to market faith-based toys modelled on Biblical characters. They are aimed at religious parents who would prefer Samson to Spiderman. Though the manufacturers, One2believe, plan to cash in on the post-9/11 market for religious objects, here, too, it is the action figures who score. While action-figures of warriors Samson and Goliath retail at about $20 each, a talking Jesus Christ doll sells at $15.