Google's 2006 Annual Report warns shareholders of the risks it faces from competition (Microsoft and Yahoo) and also its inexperiences in acquisitions. It says that the future results may fall below expectations. This modest disclaimer could be more of a nightmare to the blogosphere than the shareholders of Google Inc.
Reading this report reminded me once again of the 2000 dot com bubble burst and the resulting bankruptcy of large corporations like WorldCom.
If anything like the 2000 incidents is to be repeated and should Google run out of advertisers, The worst affected would be those who have taken to blogging full time and live on the income they earn from blogging.
One might argue that Google is not the only Ad network. But considering the size, reach and technology of Google in comparison to other ad networks, I don't think anybody else could survive if Google can't.
It would be a good idea to have a backup in case of an unfortunate eventuality.
Reading this report reminded me once again of the 2000 dot com bubble burst and the resulting bankruptcy of large corporations like WorldCom.
Google also underscores that Internet user traffic tends to be seasonal and its rapid growth has masked the cyclicality and seasonality of its business. - Donna Bogatin, ZDNet
If anything like the 2000 incidents is to be repeated and should Google run out of advertisers, The worst affected would be those who have taken to blogging full time and live on the income they earn from blogging.
One might argue that Google is not the only Ad network. But considering the size, reach and technology of Google in comparison to other ad networks, I don't think anybody else could survive if Google can't.
It would be a good idea to have a backup in case of an unfortunate eventuality.
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3 Comments:
Do you backup software for your blog. I found it takes too long on dial up to backup.(at least with the software I tried) So I have a copy of my template and mail myself a copy of each post. I would hate to lose my blogger blog, although it is really hard to get it off the ground.
Backup of my blog? Apart from a backup copy of the template of my blog, I've never really thought about backing up the content...
What software do you use?
I can't remember the name of the one I tried, I had downloaded it from a freeware site. It worked Ok but slow for me on dial up. The other one I was going to try is w.bloggar. However I don't think I will worry about backing up, my stuff is not worth saving for posterity and I do have the template which I might tinker with anyway.