Are you an avid reader, a technology buff or a travel freak? Would you like to carry 80 book titles along with you wherever you travel? If yes, Sony Reader Portable Reader System is all you need.

This handheld device is the size and weight of a paperback and sports a revolutionary screen that makes the text and graphics look as sharp as on a printed page and is not backlit, thus avoiding screen flicker and eye strain. One can even read in bright sunlight. With battery life equivalent to roughly 7,500 continuous page turns, readers can potentially devour multiple bestsellers such as “Marley & Me” by John Grogan, “I Feel Bad About my Neck” by Nora Ephron, “Ricochet” by Sandra Brown and “War and Peace” without having to recharge.

Not intended to replace traditional books, but to supplement them, the Sony Reader allows people to take a library of books and other reading material with them wherever they go.

Sony has agreements with a number of major publishing companies to provide more than 10,000 eBook titles for download to the Reader from its CONNECT online eBook store.

In addition to ebooks the Reader can also store and display PDF, RTF, text and JPEG files. You can also download via your PC selected RSS feeds from blogs and news sites free-of-charge. Feeds from popular sites such as Salon, Slate, Huffington Post, engadget and Gizmodo among others are available right from the start.

Sony Reader is available at sonystyle.com. More information about Sony Reader is available at www.sony.com/reader